Optimizing your Lead Generation Strategy through Bots
Marketing Strategy | Learn how HubSpot is using chatbots to drive growth and how to utilize them in your demand generation strategy.
I will be sharing how HubSpot spent 70% less on each lead using chatbots, the key metrics for running your own chatbot experiments and some best practices for conversion rate & post click optimizations.
Justin heads up GrowthBot & demand generation for all things related to bots, messaging & conversational experiences at HubSpot. He's also a featured contributor to various publications like Fast Company, Hacker News & Medium on how emerging technology is changing the way we live, work & play.
I graduated from Boston University with engineering degree (biomedical). In the past, I worked for IBM and Fujitsu-Siemens. I started with engineering and sales positions and moved onto various management roles including regional positions. In the past couple of years I lead Saga's management and helped the company focus on new technologies and products. Chatbots and AI are prominent in that effort and he is proud to say Saga has great technology solutions in production.
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Cassio Bobsin
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Zenvia
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CEO
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I'm CEO and founder at Zenvia, leading Messaging and Chatbot platform in Brazil.
Alexandre COURTIOL
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Javier Gonzalez Helly
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Botfuel
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CEO & Co-Founder
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Co CEO and founder at Botfuel.
Botfuel helps leading companies create smart chatbots through its artificial intelligence powered platform.
Writer and speaker in the area of chatbots and AI. Co founder of Chatbots Paris.
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Head of Operation&Support Digital Services
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Head of Chatbot
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Head of Digital Banking & Products Division
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Head of Software Development
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CMO
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Fitstarter
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Managing Partner
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Serial Entrepreneur in AI and Chatbots, co-founder of Synesis (synesis.by), developer of chatbots for Sports and Restaurants, developer of Meta Messenger, an omni-channel messaging platform, author of 50+ publications and patents, doctor of philosophy in Chaos Theory
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ING Group
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Global CoE Lead Customer Dialogue Analytics
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Global Digital Factory
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Innovation Manager / Principal Consultant
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Inbenta
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General Manager Germany
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Smooch Technologies
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Business Development Analyst
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Frank Hettmer
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Deloitte
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monika balawejder
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Orange
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Manager
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Jimdo GmbH
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Team Lead Support
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e-bot7 GmbH
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Head of Business Development
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