With 1.5 billion global users and end-to-end encryption, WhatsApp is poised to be the world’s most powerful business messaging channel. But WhatsApp’s commitment to trust and security means connecting to its new Business API is more complicated than any other messaging channel. In his annual keynote, Smooch co-founder and CTO Mike Gozzo will explain how businesses can connect to WhatsApp, what they can and can’t do on the channel and how brands with early access are using it to transform their customer experience.
24-10-2018 12:15 - 12:30Hosted by: Mike Gozzo
Messages will be visible for table members and will NOT be shared on Facebook.