Millions of businesses rely on SMS to communicate with mobile consumers and businesses in all industries are being forced to evaluate how they communicate. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.
How can businesses reach customers in a way that’s both instant and personalized? How can the brand be easy to engage with at each touchpoint? Conversational interfaces are gaining popularity and in this session, Google will outline how you can connect with customers directly through branded, interactive mobile experiences, right to the default messaging app. Several leaders in the messaging ecosystem are already adopting this technology, making a major impact for brands. Messaging partners will join Google on stage to highlight how they are preparing for the next era of mobile messaging.
24-10-2018 15:15 - 15:30Hosted by: Rob Lawson
Messages will be visible for table members and will NOT be shared on Facebook.