Conversational copywriting is crucial to making bots more helpful, natural and persuasive when talking to users. In this workshop, you will learn principles from both psychology and copywriting to create better user experiences for chatbots and voice assistants.
We will discuss how to write for empathy and motivate your users, how to use the Bot Scorecard to evaluate your work, how to design a persona based on psychology, and how to design conversations for service, sales and persuasion, and managing emotions.
The principles you will learn in this workshop can be applied for both voice and chatbots. And they can be used on every conversational platform.
23-10-2018 11:00 - 12:00Hosted by: Hans van Dam
Messages will be visible for table members and will NOT be shared on Facebook.